iNSIGHTS – Indianet’s Qualitative Research division

Insight is Indianet’s specialist Qualitative Division that is committed to an in- depth psychological approach for understanding consumers, which is partnered with a unique affinity to map out social trends and consumer lifestyle differences.

Over the years Insight has been involved in continuous and intense applications of research tools other than the widely used Focus Group Discussions (FGDs) and In-Depth interviews. Variant tools, like creative extended groups, reconvened groups, brain storming, psycho-drawings and synectics have been appropriately used to lend sharpness and flavor to the research findings.

This division is headquartered in Mumbai (the financial capital of India) and is headed by an experienced qualitative researcher -Ms. Mahjabeen Wadia . She is a post graduate in Consumer Behavior (a branch of Industrial Psychology) and has enjoyed her work in the field of Qualitative Research since the last 15 years. Prior to her commitment to ‘Insight’ she was a Research Director with ORG –MARG’s qualitative Division ‘Quest’.

Indianet - Quantitative Research division

This division is geared to deliver the most accurate market measurements and data using sophisticated tools, software, strong field support and dedicated executives. Within a short span of time this division of Indianet has to it’s credit 600 nation wide surveys which were commissioned by the countries top most research users. The department have had good opportunities to conduct interesting research in the across various product and service categories….from regular FMCG to electronic media….to even rural surveys.

The Quantitative call is headed by Ms. Tasnim Sabuwala, who is a graduate of Econometrics and has earned herself twelve years of rigorous experience, with the tools and applications of the Quantitative methodology. Before joining Indianet she was working in ORG-MARG. She has also been a brand marketing consultant with IDI, a DMA Alia Group company and Exim Fashions.